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SOURCE The LEGO Group
Family Program Helps to Spur Conversation and Prepare Children in Playful and Fun Way
ENFIELD, Conn., Oct. 4, 2013 /PRNewswire/ -- According to the National Fire Protection Association (NFPA), fire departments respond to roughly 370,000 home structure fires per year. The majority of home fires start inside the home, yet, only one-third of Americans have both developed and practiced a home fire escape plan. In an effort to raise awareness for preventing home fires, LEGO® CITY and the NFPA announced a partnership today aimed at encouraging families to take measures to both prevent and plan for fire emergency.
"Education is a valuable fire prevention tool and we're always looking for new ways to engage families about fire safety," said NFPA spokesperson and active firefighter, Joe Molis. "We know that role play is a key preparation tactic for children and adults alike, and so we are excited that we can leverage the iconic LEGO CITY play theme with its fire trucks and firefighters to help bring life-saving tips to life in a fun way."
Through the partnership, both parent- and child-oriented fire prevention tips have been developed and are being distributed nationally in several ways. Parents can begin a family conversation about fire safety today by downloading tips from www.BuildTogether.com and can continue the conversation by participating in various events across the country this weekend:
Sample tips that the NFPA and LEGO CITY are offering include:
"Preparing for and actively preventing fire emergencies should be a family affair where everyone knows the game plan," said Michael McNally, brand relations director for LEGO Systems, Inc. "Finding ways to introduce potentially scary topics to children can sometimes be difficult, which is why we're thrilled to partner with the NFPA to show families how creative building and role play can be a great way to engage and educate children to think about fire prevention."
An evergreen classic, LEGO CITY allows young builders to build and role play with the everyday heroes they know and love. Fire, Police, Cargo Airport, Transportation and Coast Guard themes offer models and minifigures with which builders can assemble adventures and role play the lives of everyday heroes.
About Fire Prevention Week
NFPA has been the official sponsor of Fire Prevention Week since 1922. According to the National Archives and Records Administration's Library Information Center, Fire Prevention Week is the longest running public health and safety observance on record. The President of the United States has signed a proclamation proclaiming a national observance during that week every year since 1925. Visit www.firepreventionweek.org for more safety information.
About the National Fire Protection Association (NFPA)
NFPA is a worldwide leader in fire, electrical, building, and life safety. The mission of the international nonprofit organization founded in 1896 is to reduce the worldwide burden of fire and other hazards on the quality of life by providing and advocating consensus codes and standards, research, training, and education. NFPA develops more than 300 codes and standards to minimize the possibility and effects of fire and other hazards. All NFPA codes and standards can be viewed at no cost at www.nfpa.org/freeaccess.
LEGO, its logo, the brick and knob configuration and the minifigure are trademarks of The LEGO Group. ©2013 The LEGO Group.
Leah Barash for LEGO Systems
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