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SOURCE Cone Communications
Almost three-quarters of Americans expect companies to support causes during the holiday season and will choose a gift that supports a cause over one that does not
BOSTON, Dec. 11, 2013 /PRNewswire/ -- Black Friday, Small Business Saturday and Cyber Monday may be behind us, but with two weeks left in the holiday season, companies still need to find ways to attract the hearts and wallets of holiday shoppers. As holiday marketing reaches a crescendo, companies are turning to cause marketing to differentiate and prove their commitments to social and environmental issues.
Nearly three-quarters (71%) of Americans expect companies to support causes during the holiday season and just as many would purchase a product that supports a cause over one that does not, according to the 2012 Cone Communications Holiday Trend Tracker. This holiday cheer extends to feelings of company goodwill, as 75 percent of Americans say they feel better about a company that supports a cause during the holidays.
Deck the Aisles with Holiday Cause Marketing
Companies are heeding the consumer demand for doing good with an abundance of holiday-related cause marketing campaigns hitting stores during the past few weeks. A sample of holiday cause marketing themes include:
Holiday Cause Marketing Experts Available for Media Interviews
For more holiday cause marketing examples, a copy of the 2012 Cone Communications Holiday Trend Tracker fact sheet or to speak with a cause marketing expert, please contact Whitney Dailey, email@example.com, 617-939-8376.
About Cone Communications
Cone Communications (www.conecomm.com) is a public relations and marketing agency known for igniting brands with high-impact strategies and programs based in deep insights, unique subject matter expertise and innovation. Focusing on key areas such as consumer product media relations, social media, cause marketing, corporate social responsibility, nonprofit marketing, corporate communications and crisis prevention/management – the agency is positioned to help clients achieve both business and societal outcomes. Cone Communications is a part of Diversified Agency Services, a division of Omnicom Group Inc.
About Diversified Agency Services
Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.
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