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SOURCE Standard Media Index
"SMI's total market spend indicates +8% growth year over year in January 2014"
NEW YORK, Feb. 20, 2014 /PRNewswire/ --
Standard Media Index (SMI) Ad Spend Report
There is now a source for Actual Ad Spend Data. Not estimates, not conjecture...Actual Data. Want to know what channels are leading the way in the Cable TV Sector? SMI data can tell you. Interested in knowing if the decline in Automotive spend has hit ESPN? SMI has the answers. SMI pools aggregated Ad Spend data from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media. SMI's proprietary methodology captures approximately 60 percent of total agency spend, offering timely, unparalleled visibility into global macro and micro market dynamics.
CAVEAT: With approximately 60 percent of total agency spend, SMI data does not capture 100 percent of US Ad Spend. However, it does provide strong directional data for measuring market trends, enabling clients to more quickly and accurately analyze their businesses and react to those changes.
SMI Television Market
SMI Digital Market
SMI Print Market
SMI Radio Market
About SMI's Ad Spend Data
SMI's data enables Media Owners to track their growth and share against a sizable aggregated benchmark. SMI's proprietary methodology captures approximately 55 percent of total agency spend, offering timely, unparalleled visibility of global macro and micro market dynamics. SMI data is aggregated spend from agency groups including Vivaki, IPG Mediabrands, Aegis Media and Havas Media.
The SMI data access enables better and faster analytics to feed strategy, negotiations and fuel growth.
SMI growth figures are not a direct indication of a company's quarterly financial earnings and should not be identified as so without SMI's approval.
Purpose of the Report
This report and any data provided in connection with it is provided by SMI Media Inc (SMI) and is created from data and information from a variety of third party sources. It contains analysis of the data by SMI and SMI's commentary (Report). The Report is intended to assist buyers of media and media owners in the conduct of their businesses. The Report is solely for use by media buyers authorized under a media buyer agreement with SMI and persons or entities that subscribe to the Report (User) strictly in accordance with, as the case may be, the terms of its media buyer agreement or, for other recipients, the customer terms set out in its subscriber agreement with SMI and subject to the terms and disclaimers below. Where this report is provided to a recipient in the absence of any commercial agreement with SMI all restrictions on use, warranties and limitations of liability apply. If the User does not agree to these terms and disclaimers, the User should not use the Report.
Restrictions on use
The Report is made available only for use in the United States for the User's own internal business purposes or as otherwise expressly approved in writing by SMI. Except where a media buyer is specifically permitted under the terms of its media buyer agreement with SMI, or where another recipient of the Report is specifically permitted under its subscriber agreement with SMI, the User acknowledges and agrees that it must not (and must not allow or authorize any third party to) use, copy, store, save, transmit, reproduce, distribute, disclose, display, sell, publish, broadcast or circulate the Report or any information, material or underlying data contained in the Report to any third party. The Report should not be regarded as providing financial product advice, does not constitute any recommendation and is not intended to influence any decision in relation to securities. Information, data, analysis, commentary, opinion or research contained in the Report may be price sensitive and should not be disclosed or used in connection with the acquisition or disposal of securities.
Limitation of liability and warranties
The Report may contain errors or omissions and is provided on an 'as is' basis. As the data and information obtained from third parties, SMI does not warrant, guarantee, or make any representation regarding the use or the results of the use of the Report including, but not limited to, the correctness, accuracy, reliability, or currency of the Report. The Report does not contain all advertising and media buying expenditure in the United States. SMI does not warrant, guarantee or make any representation regarding the completeness of advertising expenditure referred to in the Report. Except for liability that cannot by law be excluded, SMI accepts no responsibility for and will not be liable, whether in contract, tort (including negligence) or otherwise, for any loss, liability, cost or expense including any indirect or consequential expenses, losses, damages or costs, loss of profit and lost revenue arising directly or indirectly as a result of the use of or reliance on the Report. To the maximum extent permitted by law, SMI's total liability to the User for all losses, damages and causes of action (in contract, tort, negligence or otherwise) will be limited in aggregate to, in the case of other recipients, an amount equal to the fees paid by the recipient for the Report in the calendar year in which the liability arose.
Intellectual property rights
SMI reserves all rights. SMI warrants that, to the best of its knowledge as at the date of publication, the Report does not infringe the intellectual property rights of any third party. Copyright in the Report is owned by SMI.
Data Source: SMI Dataminer – January 2014 (February Cube)
PRESS CONTACT: Leili-Jones, Jessee, SMI Media, Inc., firstname.lastname@example.org
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