Nationwide vehicle wraps manufacturer JMR Graphics comments on an article discussing Clear Channel Outdoor’s new initiative to further interact with pedestrians and passers-by through their mobile phones
BOHEMIA, NY / myprgenie.com / ACCESSWIRE / April 5, 2014 / JMR Graphics, a nationwide vehicle wraps manufacturer, responds to an article discussing Clear Channel Outdoor’s current project, Connect, that allows pedestrians to download content from billboards to their mobile phones.
According to a March 27th article from Fast Company titled, “What Will It Take For You To Bump A Billboard With Your Phone?” Clear Channel has developed a new project called Connect that enables 75,000 OOH ads to interact with passers-by through their mobile phones. They are able to connect with pedestrians through NFC tags, QR codes, and SMS text message numbers. Pedestrians are then able to access and download content from the billboards, like coupons and store flyers.
Clear Channel Outdoor (CCO) president and COO, Suzanne Grimes, announced that the project would start in June in San Francisco and Washington, D.C. They chose these two cities first due to their high pedestrian traffic levels. After, they plan to hit various airports.
TJ Panell, a representative from nationwide vehicle wraps manufacturer JMR Graphics, says, “The hottest trend right now in OOH advertising is integrated media. By integrating digital concepts like hashtags into transit ads or billboards, a brand can intrigue a potential customer with their billboard, engage them with a hashtag, and eventually bring them to their website to possibly purchase items.”
JMR Graphics is an award winning Nationwide 3M Certified Manufacturer of Graphics for over a quarter of a century. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage and much more. We offer a variety of 3M Graphics Films, which are specially designed for most surfaces that require a changeable, short and long-term application. Our exceptional “Turn Key Service” is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility we inspire our clients by providing creative design, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.
Contact: Scott Darrohn, Takara@fishbat.com, 855-347-4228